How much UGC creators earn (and charge) in the UK

Creators ask “how much can I earn?”. Brands ask “how much should I budget?”. They are the same money, so this guide answers both — starting with what is public, and flagging what always depends on the deal.

A monthly content package buys a set number of pieces each month — typically around four per creator: a mix of photos and short videos. Our own pricing is public, and it shows how committing to a longer term brings the per-piece price down:

• 1-month package: £166.67 a month buys 4 pieces from one creator — £41.67 per piece.
• 6-month package: £116.67 a month for the same 4 pieces — £29.17 per piece.
• 12-month package: £91.67 a month — £22.92 per piece.
• Video costs about 25% more than photos — it takes longer to shoot and edit.

So a brand paying for one creator each month spends £166.67 a month on the shortest term, dropping to £116.67 or £91.67 a month when they commit for 6 or 12 months — and the cost per piece falls from £41.67 to £22.92. Brands can also scale to multiple creators per month — up to ten — and add studio photography at £25 per image or managed shipping at £6.50 per influencer. The pricing page lets you build the exact package and see the monthly total.

Creator pay depends on the deal behind the content, so honest ranges are wider than most “rate card” posts admit. The levers that matter:

• Piece type. A short video takes more work than a photo set, and is priced accordingly.
• Volume and consistency. Creators on a monthly programme earn steady money every month, rather than chasing one-off gigs.
• Usage rights. Content the brand can run in paid ads is worth more than a single organic post — ads keep working for years.
• Exclusivity. Agreeing not to work with a competitor for a period raises the rate.
• Speed. Rush turnarounds cost more. So does studio-quality work.

The practical takeaway for creators: reliable creators on monthly programmes with clear briefs earn less per piece than one-off celebrity deals, but far more over a year — because the work keeps arriving.

• More creators per month means more content each month, priced per piece.
• Longer terms bring the per-piece price down — the 12-month rate is roughly 45% below the 1-month rate per piece.
• Video-heavy months cost more than photo-heavy ones.
• Studio photography (product-only images) is priced per image on top of creator content.
• Shipping. Getting your product to each creator costs money; managed shipping handles it for you.

A brand's spend covers more than shooting time: vetting the creator, writing the brief, chasing deadlines, managing revisions and shipping products all sit behind a monthly package. That admin is what most small brands underestimate — it is usually the reason DIY creator outreach quietly fails after the second month.

For creators, working through a managed programme means briefs, products and payments arrive without the pitch-and-invoice treadmill. You shoot; the agency handles the rest.

Brands: build your package on the pricing page and see the real monthly total. Creators: if you like the sound of monthly briefs and steady work, apply to the roster — it starts with three portfolio examples.